9 Insurance Blog Topics to Attract

Interviews also represent an excellent opportunity for making your client base feel more like a community. This is a difficult objective to accomplish in the insurance industry. After all, clients tend to forget about your impact on their lives when they aren’t actively selecting or cashing in on policies. Interviews remind them that they’re part of a diverse but connected community that includes several inspiring figures.

The specific questions included in each interview will vary based on the person or business featured. At a minimum, aim to capture what motivated the interviewee to seek policies from your agency — and how this coverage has made it easier for them to pursue and achieve lofty goals. Even if you don’t include a full interview, simply shining a spotlight on a noteworthy client will demonstrate that your services are trusted throughout your community.

6. Interview insurance representatives

Clients shouldn’t view insurance representatives as a means to an end. Let them learn more about the hardworking individuals responsible for your company’s success. Just as client interviews bring a human element to your agency, pieces dedicated to your most inspiring representatives can demonstrate the empathy and passion they bring to every consultation.

Your interview can take many angles, from personal anecdotes to deep inquiries on the philosophical elements of insurance coverage. In general, it should capture the essence of what makes each rep unique while still maintaining your company’s general branding and voice. Examples of topics or questions worth featuring include:

• Details about the representative’s background. Why did this person choose the insurance industry? Should readers know about any degrees or previous jobs?
• Awards or other accomplishments. These could include industry accolades or proud moments from different areas of life.
• Information about volunteerism or charitable pursuits. How is the representative in question involved in the local community?
• Key professional philosophies or sources of inspiration. What motivates the featured rep? Which convictions underscore this person’s work? Highlight how core beliefs make the interviewee a great advocate for insurance clients.

Don’t forget to include visually rich content, such as photos and videos. Go beyond the professional headshot to add images of featured representatives pursuing their hobbies away from the office. Whether you’re sharing pictures of vacations or athletic pursuits, these graphics will make your reps more relatable.

7. Guest blog posts

Whether written by representatives, clients, or organizations with which you’re aligned, guest posts shake things up by bringing a new perspective to your blog. They’re also great for marketing, as writers can promote guest content on their social media pages or in email newsletters.

When possible, get experts involved with your blog to share their thoughts on the value of various types of insurance. Tailor these posts based on the types of insurance you provide and the specific policyholders who might find certain guests compelling. For example, a company that offers pet insurance can seek input from a veterinarian or a breeder. Homeowners’ insurance providers may benefit more from guest posts written by real estate agents or home inspectors.

8. Seasonal blog posts

Top insurance blog ideas tend to involve evergreen content, but seasonal updates can play an important role in getting readers invested. These can be directly tied to the process of obtaining coverage, especially if it relates somehow to the holidays or other seasonal events. Examples include:

• Information on whether — and to what extent — renters or homeowners insurance covers Christmas gifts
• Guidance to help readers determine if they should invest in insurance for gifts
• An insurance expert’s perspective about the best times of the year to invest in specific types of coverage
• Tips for avoiding car accidents and accompanying increases in insurance rates during the winter
• Insight into the relationship between spring cleaning and various insurance policies

9. Humorous blog posts

Add a little personality to your blog with humorous content that reflects your agency’s culture. This strategy can pay dividends if you’re eager to establish a more personable feel. This can be riskier than authority-building content, but it also holds the greatest potential to build long-term engagement.

Be sure to tailor your humor to reflect your core audience. What works for a family-oriented homeowners insurance provider might not be ideal for a company that focuses on risk-takers or athletic types.

Blog options to get readers laughing include:

• Strangest types of insurance. Highlight unusual coverage, such as mustache insurance. In addition to prompting a chuckle or two, this blog will remind clients that their unique insurance requests may not be as unattainable as they think.
• Insurance jokes or quotes. Poke fun at yourself with a few lighthearted quips that show the lovable absurdities of the insurance industry. Tread carefully, taking care to keep jokes positive and endearing.
• Blogs from unique perspectives. Write a post from the viewpoint of a dog or cat covered by pet insurance or a baby covered by health or life insurance.

Discover the most effective tactics for insurance marketing

Would you like more ideas for building your insurance blog topics or otherwise developing a marketing strategy? Check out Constant Contact’s The Download. This resource will help you make sense of digital marketing so you can score new clients and enjoy repeat business.